About Me
I hold a PhD in Digital and Fashion Entrepreneurship (2025). During my academic journey, I was awarded Best Paper Runner-Up at the British Academy of Management (BAM) Conference 2020 for my research on entrepreneurial ecosystems.​ I am a Fellow of the Higher Education Academy (FHEA) and a Chartered Management & Business Educator (CMBE), which reflects my commitment to investing in growth and maintaining excellence in teaching, learning, and professional practice. I always seek to keep abreast of updates in pedagogy and entrepreneurship, so my fulfillment of continuous professional development (CPD) garnered me the title of CMBE. I am a fellw of the Certified Management Institute (fCMI) for having years of managemernt and business ownership, alongside, 6 years of course leadership and managing over 1000 employees and more than 20 students, per class, respectively. With over six years of teaching experience in entrepreneurship and business at higher education institutions, I have been consistently recognized for excellence in education. I received three Best Teaching Awards—twice at the British University in Egypt (2010 and 2011) and once at the University of Edinburgh Business School (2018)—all based on student voting. In Fall 2023, I also received recognition for achieving a 4.7 teaching score, with one student describing me as an “absolute legend.”​
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Beyond academia, I have practical entrepreneurial experience through my contributions to our multinational family business in construction, with offices in Egypt, Dubai, Oman, Morocco and planned expansion into China. I established the company’s Human Resources department after ISO 9001 training and later directed its Business Development division before relocating to the UK in 2017. This professional background enriches my teaching by blending theory with real-world practice. I am also committed to community building.
In 2021, I received the Best Community Award from the University of Edinburgh’s Entrepreneurship & Innovation Department for my role as doctoral representative. I organized impactful panels addressing men’s mental health, impact of covid-19 on academics, career paths post academia and work-life balance for women, reflecting my dedication to creating positive change. Driven by achievement and a commitment to growth, I continuously seek to bridge research, practice, and community impact. I believe our role on earth is service and creating impact for the benefit of humanity.
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📩 Feel free to contact me for opportunities in teaching, research, or training on entrepreneurship, business scale-ups, and innovation. Please refer to the Booking section for details on my services.
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Publications
-In print December (2025)
A study in the supply and demand of entrepreneurship ecosystems theory. How governments fall short of satiating the digital entrepreneurship drive? Book chapter. Palgrave
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-January (2022)​
How recent governmental efforts fall short of satiating the needs of the multilingual tech. savvy Egyptian youth post 2011 revolution. A study based on entrepreneurship ecosystem theory. Centre of African Studies. CAREED. University of Western Scotland. United Kingdom
- April (2021)
rethinking “institutional constrains” in terms of “institutional voids” that have to be filled by resilient entrepreneurs”? offering an optimistic approach in the study of digital institutional logics,
Academy of International Business, UK & Ireland Chapter. University of Greenwich. United Kingdom.
- July (2021)
“To what extent did social capital play a role in mediating the effect of the institutional voids of the digital ecosystems in Egypt?”
European Group of Organisational Studies. EGOS. Amsterdam. The Netherlands.
- September (2020)
“Understanding Capital, Labour and Market Institutional Voids of the ICT sector in Egypt & how they influence the Process of the Entrepreneurship Ecosystem”,
British Academy of Management, 2020
- June (2019)
“Towards a comprehensive framework of institutional theory within the context of emerging regions; the case of Egypt”,
in Regional studies Association RSA conference, Spain,
- November, (2019)
“How Entrepreneurs employ social capital to cope with institutional voids of entrepreneurship ecosystems in emerging markets”,
in the conference of Regional Studies Association RSA, London, United Kingdom
-December, (2015)
"The challenges facing women entrepreneurs; A comparative study in Egypt vs Nigeria?
* Nominated by the committee to be published in the international business and management journal, Kuala Lampur, Malaysia
-March, (2011)
“the personality characteristics of female entrepreneurs compared to their male counterparts”.
Chios institute or Mediterranean Affairs CIMA, conference for young researchers. Istanbul, Turkey
- October (2013)
"Why Self-Employment Is Not Seen Attractive? Areas of Commonalities and Differences between the Theoretical Literature and the Practical Findings Within an Egyptian Context Review"
Dubai, United Arab Emirates. World Academy of Science, Engineering, and Technology. WASET international conference and journal.
-June, (2011)
“Male and Female Entrepreneurship: theory to practice”,
Eurasia Business and Economic Society, EBES, Istanbul Turkey
BOOKS:
-"lovethyself; that’s it!". انا بØبني. (2018). Rawafed Publishing. (published in Arabic)